- Designation – Social Media & Creative Executive
- Qualification – Bachelor’s degree in Marketing, Communications, Mass Media, Advertising, Fashion, Design or a related discipline
- Location – Mumbai
- Experience – 0-3 Years
- Industry Preference – Jewellery, Fashion, Luxury, Lifestyle
Role Purpose :
The Social Media & Creative Executive will be responsible for building and strengthening Artysnal’s digital presence, primarily across Instagram.
The role combines social media management, creative content development, campaign execution and trend-led storytelling to create a distinctive, premium and engaging brand presence.
This is a hands-on role for someone who enjoys both thinking creatively and executing ideas. The ideal candidate will have a strong visual sensibility, understand contemporary social media and be excited by fashion, jewellery, luxury and lifestyle brands.
Key Responsibilities :
- Own and manage Artysnal’s day-to-day social media presence, primarily Instagram.
- Create engaging content ideas, reels, posts, stories and campaigns that fit Artysnal’s visual identity.
- Help build hype and awareness around new collections, launches, pop-ups and events.
- Support go-to-market (GTM) planning for product drops and campaigns across social and other relevant channels.
- Conceptualize and execute creative assets such as launch teasers, invite cards, event creatives, mood boards and campaign concepts.
- Stay on top of fashion, jewellery, luxury and social media trends and translate them into ideas relevant to Artysnal.
- Assist with broader marketing initiatives, including influencer/creator collaborations, partnerships and event promotion.
- Help plan and execute content shoots, from mood boarding and references to coordinating the final content.
- Maintain a consistent, premium and distinctive brand aesthetic and tone of voice across content.
- Track social performance and understand what content is working, using insights to improve future content.
- Work closely with a young, collaborative team and be comfortable brainstorming, experimenting and executing ideas quickly.
- Be willing to be hands-on – this role is as much about making things happen as it is about coming up with ideas.
Candidate Profile :
- Bachelor’s degree in Marketing, Communications, Mass Media, Advertising, Fashion, Design or a related discipline.
- Relevant certifications or courses in Digital Marketing, Social Media, Content Creation or Branding will be an advantage.
- Candidates with a strong portfolio and relevant practical experience.
- Fresh graduates with strong creative portfolios, internships or relevant project experience are encouraged to apply.
- Creative and visually driven, with a strong understanding of aesthetics, composition and storytelling.
- Highly active on social media and understands how platforms such as Instagram are evolving.
- Comfortable working in a fast-paced, collaborative and entrepreneurial environment.